College of Business
Welcome to Principles of Marketing! This course serves as an introduction to the fundamental concepts and principles that drive successful marketing strategies in today's dynamic business environment. As an essential component of any business curriculum, this subject explores consumer behavior, market research, product development, pricing strategies, and promotional activities. By delving into these key areas, students will gain a comprehensive understanding of the marketing mix and its pivotal role in shaping business strategy. Through critical analysis and evaluation, students will learn to identify consumer needs, develop effective marketing strategies, and make informed decisions that drive business growth. This course offers a promising opportunity for students to cultivate their marketing acumen and prepare for a successful career in the ever-evolving field of marketing.